Growth of Fitness Apps in India

There is an old saying “health is wealth” which has been transmitting its true meaning since mid-March 2020. Pre-2020, who thought of the times that the entire world will be locked down and homebound for months. During old normal, in the hustle-bustle of daily schedules, people rarely concentrated on their health and work was their topmost priority. But, with an outbreak of COVID-19, people deeply felt the importance of health, realizing that real wealth is only health.

In the initial stage of the pandemic, people were enjoying the change of being isolated with a cycle of eating, work, sleep and repeat! But, with time, it rushed into obesity, depression, lifestyle disorders, and a lot more imbalances via which they became health conscious and changed their lifestyle behaviors.

The quarantine orders aroused attention amongst people to engage in a workout at home wherein, they found their own ways of staying healthy via aerobics, meditation, dance, diet, workout without equipment, and a lot more. This influencing mechanism of health consciousness resulted in 111.80% Fitness App installs in India with 57.07% of Daily Active Users in 2020 (source: MoEngage).

Health consciousness has given a significant impact on people’s perceived behaviors and lifestyle management wherein, rushing in the race of earning money has now become a secondary factor. Additionally, the unprecedented second wave of a pandemic has given more edge to health wherein, unhealthy eating habits have also transformed into good eating habits, sleeping and rising late has become early to bed early to rise.

Thus, this pandemic has truly revealed the real meaning and essence of good health and life, aiding people to maintain a balanced lifestyle management goal. The disruptions that occurred in health and lifestyle due to the new normal are now returning to the older schedule with a sole focus on health. Now home-based exercises have entered into people’s lives in different ways. It has also made them aware of the safety and protection from coronavirus, pondering the good ways of promoting health at home.